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Book Cover
Lang Matl
Author Lakhani, Dave, 1965-

Title Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani

Imprint Hoboken, N.J. : John Wiley & Sons, c2008

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5827.9    Available
Description xxii, 202 p. ; 23 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography Includes bibliographical references (p. 191-194) and index
Contents Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media --
Subject Subliminal advertising
Subliminal projection
Marketing -- Psychological aspects
ISBN 0470243368 (cloth)