Title |
Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani |
|
Imprint |
Hoboken, N.J. : John Wiley & Sons, c2008 |
|
CCQ - Lusail Female Library
|
HF5827.9 |
Available |
Description |
xxii, 202 p. ; 23 cm. + 1 CD-ROM (4 3/4 in.) |
Bibliography |
Includes bibliographical references (p. 191-194) and index |
Contents |
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- |
Subject |
Subliminal advertising
|
|
Subliminal projection
|
|
Marketing -- Psychological aspects
|
ISBN |
0470243368 (cloth) |
|