Includes bibliographical references (p. 317-323) and index.
Contents
Part 1: What -- What Firms Need to Know About Social Media -- Chapter 1: Defining and Understanding "Social Media" -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media
Summary
"Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Pro