Description |
vi, 168 p. : ill. ; 22 cm. |
Series |
Creating success series |
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Creating success.
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Contents |
Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered. |
Subject |
Marketing.
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Marketing -- Management.
|
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Strategic planning.
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Added Author |
Gosnay, Ruth.
|
ISBN |
9780749462246 |
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