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001    14243441 
003    DLC 
005    20080424105234.0 
008    071005s2008    nju      b    001 0 eng   
010    2007041571 
020    0470243368 (cloth) 
040    DLC|cDLC|dBTCTA|dBAKER|dYDXCP|dUKM|dC#P|dDLC 
049    |lme 
050 00 HF5827.9|b.L35 2008 
100 1  Lakhani, Dave,|d1965- 
245 10 Subliminal persuasion :|binfluence & marketing secrets 
       they don't want you to know /|cDave Lakhani 
260    Hoboken, N.J. :|bJohn Wiley & Sons,|cc2008 
300    xxii, 202 p. ;|c23 cm. +|e1 CD-ROM (4 3/4 in.) 
504    Includes bibliographical references (p. 191-194) and index
505 0  Creating message contagion -- Leverage applied propaganda 
       -- Position and package your legend -- Control the emotion
       and the content -- Get a real endorsement -- Understand 
       beliefs and true believers -- Harness the power of the 
       people's media -- 
650  0 Subliminal advertising 
650  0 Subliminal projection 
650  0 Marketing|xPsychological aspects 
907    .b14243441|b10-06-15|c06-02-08 
945    HF5827.9|b.L35 2008|g0|i37522005511456|j0|on|p0.00|q-|r-|s
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998    ccq|b08-08-08|cm|db|e-|feng|gnju|h0