Your session will expire automatically in 0 seconds.
LEADER 00000cam a2200277 a 4500
001 14243441
003 DLC
005 20080424105234.0
008 071005s2008 nju b 001 0 eng
010 2007041571
020 0470243368 (cloth)
040 DLC|cDLC|dBTCTA|dBAKER|dYDXCP|dUKM|dC#P|dDLC
049 |lme
050 00 HF5827.9|b.L35 2008
100 1 Lakhani, Dave,|d1965-
245 10 Subliminal persuasion :|binfluence & marketing secrets
they don't want you to know /|cDave Lakhani
260 Hoboken, N.J. :|bJohn Wiley & Sons,|cc2008
300 xxii, 202 p. ;|c23 cm. +|e1 CD-ROM (4 3/4 in.)
504 Includes bibliographical references (p. 191-194) and index
505 0 Creating message contagion -- Leverage applied propaganda
-- Position and package your legend -- Control the emotion
and the content -- Get a real endorsement -- Understand
beliefs and true believers -- Harness the power of the
people's media --
650 0 Subliminal advertising
650 0 Subliminal projection
650 0 Marketing|xPsychological aspects
907 .b14243441|b10-06-15|c06-02-08
945 HF5827.9|b.L35 2008|g0|i37522005511456|j0|on|p0.00|q-|r-|s
-|t0|u0|v0|w0|x0|y.i1493937x|z12-14-11|llsf
998 ccq|b08-08-08|cm|db|e-|feng|gnju|h0