Title |
The invisible touch : the four keys to modern marketing / Harry Beckwith. |
|
Imprint |
New York : Warner Books, c2000. |
|
CCQ - Lusail Female Library
|
HD9980.5 |
Available |
CCQ - Lusail Male Library
|
HD9980.5 |
Available |
Description |
xix, 232 p. ; 20 cm. |
Summary |
"Service businesses sell something that cannot be seen or heard. They offer an experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. In this volume, Harry Beckwith provides a treasu |
Subject |
Service industries -- Marketing.
|
ISBN |
0446524174 |
|