LEADER 00000cam a2200301 a 4500 
001    15626246 
005    20100511140817.0 
008    090309s2009    njua     b    001 0 eng   
010    2009007398 
020    9780470438992 (cloth : acid-free paper) 
020    0470438991 (cloth : acid-free paper) 
035    (OCoLC)ocn298775914 
040    DLC|cDLC|dBTCTA|dYDXCP|dC#P|dUKM|dBWX|dCDX|dDLC 
050 00 HD9980.5|b.S38 2009 
100 1  Schultz, Mike,|d1974- 
245 10 Professional services marketing :|bhow the best firms 
       build premier brands, thriving lead generation engines, 
       and cultures of business development success /|cMike 
       Schultz, John E. Doerr. 
260    Hoboken, N.J. :|bJohn Wiley & Sons,|cc2009. 
300    xx, 332 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  What marketing can do for a firm -- Marketing planning -- 
       Keys to building a terrible marketing strategy -- The 
       seven levers of lead generation and marketing planning -- 
       How to think about fees and pricing -- Don't worry about 
       your competition ( 
650  0 Service industries|xMarketing. 
650  0 Branding (Marketing) 
650  0 Marketing. 
700 1  Doerr, John E. 
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