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Book Cover
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Title Relationship marketing and customer relationship management / editors, Annekie Brink, Adele Berndt.

Imprint Lansdowne, South Africa : Juta, 2008.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.55    Available
Description 216 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents Preface -- The nature of RM and CRM -- Building customer relationships -- Service issues in RM and CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business-to-business marketing (B2B) -- Stakeholders in relationship m
Subject Relationship marketing.
Relationship marketing -- South Africa.
Customer relations -- Management.
Customer relations -- South Africa.
Added Author Brink, A. (Annekie)
Berndt, A. (Adele), 1966-
Cover Title Relationship marketing & customer relationship management
ISBN 9780702177392 (pbk.)
0702177393 (pbk.)
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