LEADER 00000cam a2200325 a 4500 
001    15595730 
005    20110207194833.0 
008    100925s2010    nyua          001 0 eng d 
010    2010655090 
020    9780071627962 (pbk.) 
020    0071627960 (pbk.) 
035    (OCoLC)ocn277205846 
037    |bMcGraw-Hill, Customer Service Po Box 545, Blacklick, OH,
       USA, 43004 
040    UKM|beng|cUKM|dBTCTA|dYDXCP|dBWX|dCLE|dPX0|dOCLCQ|dQBX
       |dTOH|dUKMGB|dOCLCQ|dDLC 
050 00 HF5415|b.C2535 2010 
100 1  Callen, Barry. 
245 10 Manager's guide to marketing, advertising, and publicity /
       |cBarry Callen. 
246 30 Marketing, advertising, and publicity 
260    New York :|bMcGraw Hill,|cc2010. 
300    xviii, 250 p. :|bill. ;|c23 cm. 
490 1  Briefcase books 
500    Includes index. 
650  0 Marketing. 
650  0 Advertising. 
650  0 Publicity. 
830  0 Briefcase book. 
907    .b15595730|b10-06-15|c10-28-11 
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998    ccq|b10-28-11|cm|db|en|feng|gnyu|h0