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Book Cover
Lang Matl
Author Raju, Jagmohan Singh, 1954-

Title Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability / Jagmohan Raju, Z. John Zhang.

Imprint Upper Saddle River, N.J. : Wharton School Pub. ; Pearson Education, c2010.


Location Call No. Status
 CCQ - Lusail Female Library  HF5416.5    Available
 CCQ - Lusail Male Library  HF5416.5    Available
Description xii, 212 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents "Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay
Subject Pricing.
Added Author Zhang, Z. John.
ISBN 9780131494183 (hardback : alk. paper)
013149418X (hardback : alk. paper)