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Book Cover
Lang Matl
Author Trout, Jack.

Title Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.

Imprint New York : McGraw-Hill, c2010.


Location Call No. Status
 CCQ - Lusail Female Library  HF5827.2    Available
 CCQ - Lusail Male Library  HF5827.2    Available
Description iv, 217 p. ; 22 cm.
Bibliography Includes index.
Summary Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
Subject Positioning (Advertising)
Strategic planning.
Added Author Rivkin, Steve, 1947-
ISBN 9780071635592 (hbk.)
0071635599 (hbk.)