Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.
New York : McGraw-Hill, c2010.
CCQ - Lusail Female Library
CCQ - Lusail Male Library
iv, 217 p. ; 22 cm.
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.