Title Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.

Imprint

New York : McGraw-Hill, c2010.

Copies

Location	Call No.	Status
CCQ - Lusail Female Library	HF5827.2	Available
CCQ - Lusail Male Library	HF5827.2	Available

Description	iv, 217 p. ; 22 cm.
Bibliography	Includes index.
Summary	Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
Subject	Positioning (Advertising)
	Competition.
	Strategic planning.
	Marketing.
Added Author	Rivkin, Steve, 1947-
ISBN	9780071635592 (hbk.)
	0071635599 (hbk.)