Title |
Marketing research / David A. Aaker ... [et al.]. |
|
Imprint |
Hoboken, NJ : John Wiley, c2010. |
|
CCQ - Lusail Male Library
|
HF5415.2 .M35548 2010 |
Available |
CCQ - Lusail Female Library
|
HF5415.2 |
Available |
Edition |
10th ed. |
Description |
xvii, 798 p. : ill. ; 27 cm. |
Bibliography |
Includes bibliographical references and index. |
Subject |
Marketing research.
|
Added Author |
Aaker, David A.
|
ISBN |
9780470317259 (cloth : alk. paper) |
|
0470317256 (cloth : alk. paper) |
|