Edition |
2nd ed. |
Description |
xxiii, 551 p. : ill. ; 25 cm. |
Bibliography |
Includes bibliographical references and indexes. |
Contents |
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- D |
Subject |
Marketing.
|
ISBN |
9780199557448 |
|
0199557446 |
|