Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager.
Imprint
[Irvine, Calif.] : Entrepreneur Press, 2009.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5415
Available
CCQ - Lusail Male Library
HF5415
Available
Edition
2nd ed.
Description
xxiii, 303 p. ; 24 cm.
Note
Includes index.
Contents
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantages and benefits -- Identity and branding -- Mar