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Book Cover
Lang Matl
Author K©·ung, Lucy.

Title Strategic management in the media : from theory to practice / Lucy K©·ung.

Imprint London ; Thousand Oaks, Calif. : SAGE, 2008.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  P96.M34    Available
 CCQ - Lusail Male Library  P96.M34    Available
Description 248 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references (p. [224]-239) and index.
Contents 1. Introduction -- Pt. I. Strategic context -- 2. Sectors of the media industry -- 3. Trends in the strategic environment -- 4. Convergence and its causes -- Pt. II. From context to concepts -- 5. Strategy in the media industries -- 6. Managing
Subject Mass media -- Management.
Strategic planning.
ISBN 9781412903127
1412903122
9781412903134 (pbk.)
1412903130 (pbk.)