LEADER 00000cam a2200289 a 4500 
001    15560831 
005    20100122131613.0 
008    090528s2009    enka     b    001 0 eng   
010    2009021630 
020    9780470743027 (cloth) 
020    0470743026 (cloth) 
035    (OCoLC)ocn276340579 
040    DLC|cDLC|dUKM|dBTCTA|dYDXCP|dBWKUK|dBWK|dSGB|dBWX|dDLC 
050 00 HF5415|b.A743 2009 
100 1  Arnold, Chris. 
245 10 Ethical marketing and the new consumer /|cChris Arnold. 
260    Chichester, U.K. :|bWiley,|c2009. 
300    xv, 272 p. :|bill. ;|c21 cm. 
504    Includes bibliographical references and index. 
505 0  The power of brand ethos -- Ethical : reality or a brand 
       image? -- Churn and the disposable society -- Bad tasting 
       medicine -- It's not what you say but what you do -- Brand
       terrorism -- Survival and security -- Engaging the 
       consumer, sharing re 
520    Ethical marketing isn't just about environmentalism, it's 
       far bigger than that. This book challenges a lot of 
       conventional thinking and introduces you to a wider range 
       of ethics and the many types of ethical consumers. --from 
       publisher descripti 
650  0 Marketing|xMoral and ethical aspects. 
650  0 New Age consumers. 
907    .b15560831|b10-06-15|c10-11-11 
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998    ccq|b10-11-11|cm|db|en|feng|genk|h0