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001    15559075 
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008    090831s2010    njua     b    001 0 eng   
010    2009035908 
020    9780470504543 (cloth) 
020    0470504544 (cloth) 
035    (OCoLC)ocn310400066 
040    DLC|cDLC|dYDX|dBTCTA|dUKM|dYDXCP|dCDX|dBWX|dDLC 
050 00 HF5415.2|b.J44 2010 
100 1  Jeffery, Mark,|d1965- 
245 10 Data-driven marketing :|bthe 15 metrics everyone in 
       marketing should know /|cMark Jeffery. 
260    Hoboken, N.J. :|bJohn Wiley,|cc2010. 
300    xxi, 298 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
650  0 Marketing research. 
650  0 Marketing|xMathematical models. 
650  0 Marketing|vCase studies. 
907    .b15559075|b10-06-15|c10-06-11 
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