Description |
1 online resource (lviii, 601 p.) |
Note |
Title from e-book title screen (viewed April 28, 2008). |
Bibliography |
Includes bibliographical references. |
Form |
Also available in print. |
Subject |
Marketing -- Dictionaries.
|
Other Form: |
Original (DLC) 2007028402 |
ISBN |
9786611154219 |
|
0199285993 (Cloth) |
|
0199286000 (Paper) |
|
0191536644 (electronic bk.) |
|