The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
Imprint
Boston : Prentice Hall, c2011.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5416.5
Available
CCQ - Lusail Male Library
HF5416.5
Available
Edition
5th ed.
Description
xiv, 334 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Contents
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence wil