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Book Cover
Lang Matl
Author Callen, Barry.

Title Manager's guide to marketing, advertising, and publicity / Barry Callen.

Imprint New York : McGraw Hill, c2010.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415    Available
 CCQ - Lusail Male Library  HF5415    Available
Description xviii, 250 p. : ill. ; 23 cm.
Series Briefcase books
Briefcase book.
Note Includes index.
Subject Marketing.
Advertising.
Publicity.
Added Title Marketing, advertising, and publicity
ISBN 9780071627962 (pbk.)
0071627960 (pbk.)
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