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Author
Martin, Roger L
Title
The design of business : why design thinking is the next competitive advantage / Roger Martin
Imprint
Boston, Mass. : Harvard Business Press, c2009
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HD53
Available
CCQ - Lusail Male Library
HD53
Available
Description
191 p. : ill. ; 22 cm
Bibliography
Includes bibliographical references and index
Subject
Creative ability in business
Lateral thinking
Creative thinking
Knowledge management
Management
ISBN
1422177807
Permanent Link
Naseej - Arabian Advanced Systems