LEADER 00000    a2200325 a 4500 
001    15632684 
003    OCoLC 
008    100708s2011    njua     b    001 0 eng   
010    2010028146 
020    9780137064410 (hbk. : alk. paper) 
020    0137064411 (hbk. : alk. paper) 
040    DLC|cDLC|dYDX|dBTCTA|dYDXCP|dBWX|dCDX|dUKMGB 
042    pcc 
043    d------ 
049    |lkt 
050 00 HF5415.12.D44|bF39 2011 
100 1  Fawzy, Lara,|d1981- 
245 10 Emerging business online :|bglobal markets and the power 
       of B2B internet marketing /|cLara Fawzy and Lucas Dworski.
260    Upper Saddle River, N.J. :|bFT Press,|cc2011. 
300    xi, 291 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  Emerging markets -- Business strategy -- The Ebocube and 
       business models -- Marketing by the dashboard light -- 
       Managing customer relationships through the buying cycle -
       - Campaign optimization, "Glocalization," and the power of
       email -- Winning 
650  0 Marketing|zDeveloping countries. 
650  0 Internet marketing|zDeveloping countries. 
650  0 Industrial marketing. 
700 1  Dworski, Lucas,|d1980- 
907    .b15632684|b10-06-15|c12-09-11 
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998    ccq|b12-09-11|cm|db|en|feng|gnju|h0