Title |
The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney. |
|
Imprint |
Hoboken, N.J. : Wiley & Sons, c2009. |
|
CCQ - Lusail Female Library
|
HF5415.1265 |
Available |
CCQ - Lusail Male Library
|
HF5415.1265 |
Available |
Description |
xxvii, 244 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve |
Subject |
Internet marketing.
|
|
Online social networks -- Economic aspects.
|
|
Internet advertising.
|
ISBN |
9780470499276 (cloth) |
|
0470499273 (cloth) |
|