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LEADER 00000cam a2200289 a 4500
001 15631035
005 20100208232532.0
008 090421s2009 njua b 001 0 eng
010 2009015532
020 9780470499276 (cloth)
020 0470499273 (cloth)
035 (OCoLC)ocn299694613
040 DLC|cDLC|dBTCTA|dUKM|dYDXCP|dC#P|dCDX|dBWX|dDLC
050 00 HF5415.1265|b.C48 2009
100 1 Chaney, Paul,|d1955-
245 14 The digital handshake :|bseven proven strategies to grow
your business using social media /|cPaul Chaney.
260 Hoboken, N.J. :|bWiley & Sons,|cc2009.
300 xxvii, 244 p. :|bill. ;|c24 cm.
504 Includes bibliographical references and index.
505 0 Five consumer trends turning the world upside down --
Consumer skepticism is at an all-time high -- The media is
fragmented and so is the audience -- Who is in control of
the marketing message? (Guess what. It's not you!) --
Businesses, improve
650 0 Internet marketing.
650 0 Online social networks|xEconomic aspects.
650 0 Internet advertising.
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