Emerging business online : global markets and the power of B2B internet marketing / Lara Fawzy and Lucas Dworski.
Upper Saddle River, N.J. : FT Press, c2011.
CCQ - Lusail Female Library
CCQ - Lusail Male Library
xi, 291 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Emerging markets -- Business strategy -- The Ebocube and business models -- Marketing by the dashboard light -- Managing customer relationships through the buying cycle -- Campaign optimization, "Glocalization," and the power of email -- Winning