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Book Cover
Lang Matl
Author Krum, Cindy.

Title Mobile marketing : finding your customers no matter where they are / Cindy Krum.

Imprint Indianapolis, Ind. : Que, c2010.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.1265    Available
 CCQ - Lusail Male Library  HF5415.1265    Available
Description xvi, 343 p. : ill. ; 23 cm.
Note Includes index.
Contents Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing --
Subject Telemarketing.
Internet marketing.
Customer relations.
ISBN 9780789739766
0789739763