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Book Cover
Lang Matl
Author Chaney, Paul, 1955-

Title The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.

Imprint Hoboken, N.J. : Wiley & Sons, c2009.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.1265    Available
 CCQ - Lusail Male Library  HF5415.1265    Available
Description xxvii, 244 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve
Subject Internet marketing.
Online social networks -- Economic aspects.
Internet advertising.
ISBN 9780470499276 (cloth)
0470499273 (cloth)