Edition |
Rev. and updated. |
Description |
xxiii, 296 p. ; 23 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than |
Summary |
Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of |
Subject |
Internet marketing.
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Social media.
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Social networks.
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Electronic commerce.
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ISBN |
0470638842 |
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9780470638842 |
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