LEADER 00000cam a2200265 a 4500 
001    14182804 
003    DLC 
005    20071005093136.0 
008    070122s2008    mdua     b    001 0 eng   
010    2007002332 
020    0742554260 
040    DLC|cDLC|dBAKER|dBTCTA|dC#P|dYDXCP|dDLC 
049    |lnm 
050 00 HF5821|b.B37 2008 
100 1  Beard, Fred K.,|d1957- 
245 10 Humor in the advertising business :|btheory, practice, and
       wit /|cFred K. Beard 
260    Lanham :|bRowman & Littlefield,|cc2008 
300    xiv, 205 p. :|bill. ;|c23 cm 
504    Includes bibliographical references (p. 183-188) and index
505 0  Historic attempts at advertising humor -- Theoretically, 
       what's so funny? -- Why typology is a funny word -- How 
       does silly sell? -- When humorous ads aren't funny -- 
       Campaigns that made audiences laugh-- and buy 
650  0 Humor in advertising 
907    .b14182804|b10-06-15|c03-28-08 
945    HF5821|b.B37 2008|g0|i37522005511829|j0|on|p0.00|q-|r-|s-
       |t0|u0|v0|w0|x0|y.i14947456|z12-15-11|llsf 
945    HF5821|b.B37 2008|g0|i37522005508304|j0|on|p0.00|q-|r-|s-
       |t0|u1|v0|w0|x0|y.i15094637|z04-09-12|llsf 
998    (3)ccq|b07-29-08|cm|db|e-|feng|gmdu|h0