Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar.
Imprint
Boston, Mass. : Harvard Business Press, c2010.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HD41
Available
CCQ - Lusail Male Library
HD41
Available
Description
241 p. ; 22 cm.
Bibliography
Includes bibliographical references and index.
Contents
Fat copycats -- The science and art of imitation -- The age of imitation -- The imitators -- Imitation capabilities and processes -- Imitation strategies -- The imovation challenge.
