Humor in the advertising business : theory, practice, and wit / Fred K. Beard
Imprint
Lanham : Rowman & Littlefield, c2008
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5821
Available
CCQ - Lusail Male Library
HF5821
Available
Description
xiv, 205 p. : ill. ; 23 cm
Bibliography
Includes bibliographical references (p. 183-188) and index
Contents
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy
