Title |
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang. |
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Imprint |
San Francisco : Jossey-Bass, c2009. |
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CCQ - Lusail Female Library
|
HF5415.12.C5 |
Available |
CCQ - Lusail Male Library
|
HF5415.12.C5 |
Available |
Edition |
1st ed. |
Description |
xvi, 254 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references (p. 229-238) and index. |
Contents |
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and |
Subject |
Marketing -- China.
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Marketing -- India.
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Globalization.
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Added Author |
Wang, Haiyan.
|
ISBN |
9780470284247 (cloth : alk. paper) |
|
0470284242 (cloth : alk. paper) |
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