Title |
Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione |
|
Imprint |
New York : American Management Association, c2009 |
|
CCQ - Lusail Female Library
|
HF5415 |
Available |
CCQ - Lusail Male Library
|
HF5415 |
Available |
Edition |
1st ed |
Description |
xiii, 206 p. : ill. ; 24 cm |
Bibliography |
Includes bibliographical references (p. [191]-200) and index |
Contents |
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resil |
Subject |
Marketing
|
|
Management
|
|
Business cycles
|
|
Globalization
|
Added Author |
Caslione, John A
|
ISBN |
0814415210 |
|