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More Information
Author
Kotabe, Masaaki.
Title
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
Imprint
Hoboken, NJ : Wiley, c2010.
Copies
Location
Call No.
Status
CCQ - Lusail Male Library
HF1416.K68 2011
Available
CCQ - Lusail Female Library
HF1416
Available
Edition
5th ed.
Description
xxiii, 725 p., M-12 p. of plates : ill. (some col.), maps (some col.) ; 28 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Export marketing -- Management.
International business enterprises -- Management.
Added Author
Helsen, Kristiaan.
ISBN
9780470381113 (pbk.)
0470381116 (pbk.)
Permanent Link
Naseej - Arabian Advanced Systems