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001 15524887
003 OCoLC
005 20110211113429.0
008 101110s2011 nju b 001 0 eng c
020 0470638842
020 9780470638842
035 (OCoLC)680292865|z(OCoLC)649321982|z(OCoLC)700054613
040 OJ4|cOJ4|dUKM|dYDXCP|dJST|dBKL|dAAL|dDAY|dNSB
049 |lnm
050 4 HF5415.1265|b.Q83 2011
100 1 Qualman, Erik,|d1972-
245 10 Socialnomics :|bhow social media transforms the way we
live and do business /|cErik Qualman.
250 Rev. and updated.
260 Hoboken, N.J. :|bWiley,|cc2011.
300 xxiii, 296 p. ;|c23 cm.
504 Includes bibliographical references and index.
505 0 It's a people-driven economy, stupid -- Word of mouth goes
world of mouth -- Social media = preventative behavior --
Social media = braggadocian behavior -- Obama's success
driven by social media -- I care more about what my
neighbor thinks than
520 Welcome to the world of socialnomics, where consumers and
the societies they create online have profound effects on
our economy and the businesses that operate within it.
Online word of mouth, social search, social commerce, and
the influence of
650 0 Internet marketing.
650 0 Social media.
650 0 Social networks.
650 0 Electronic commerce.
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