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Book Cover
Lang Matl
Author Shenkar, Oded.

Title Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar.

Imprint Boston, Mass. : Harvard Business Press, c2010.


Location Call No. Status
 CCQ - Lusail Female Library  HD41    Available
 CCQ - Lusail Male Library  HD41    Available
Description 241 p. ; 22 cm.
Bibliography Includes bibliographical references and index.
Contents Fat copycats -- The science and art of imitation -- The age of imitation -- The imitators -- Imitation capabilities and processes -- Imitation strategies -- The imovation challenge.
Subject Competition -- Management.
Imitation -- Economic aspects.
Diffusion of innovations -- Management.
New products.
Strategic planning.
ISBN 9781422126738