LEADER 00000cam a22003254a 4500 
001    15630420 
003    OCoLC 
008    080702s2009    sz a     b    000 0 eng d 
020    9782940373840 (pbk.) 
020    2940373841 (pbk.) 
040    UKM|cUKM|dBTCTA|dBAKER|dYDXCP|dCPL|dBWX|dCDX|dORU|dWIM
       |dTTU|dTUU|dMNW 
049    |lkt 
050 14 HF5415.32|b.N64 2009 
100 1  Noel, Hayden. 
245 10 Consumer behaviour /|cHayden Noel. 
246 3  Consumer behavior 
260    Lausanne, Switzerland :|bAVA Academia ;|aLa Vergne, TN :
       |bDistributed in the USA by Ingram Publisher Services,
       |cc2009. 
300    175 p. :|bcol. ill ;|c23 cm. 
490 1  Basics marketing ;|v01 
500    Numbering on alternate pages. 
504    Includes bibliographical references (p. [176]). 
505 00 |tWhat  is a consumer behavior? --|tEthnic, religious and 
       group influences --|tClass, age and gender influences --
       |tConsumer motivation, perception and attitude --
       |tConsumer knowledge and memory --|tThe consumer as a 
       decision maker. 
520    This book uses a wide range of real-world examples, case 
       studies and practical student exercises to provide you 
       with a rounded view of consumer needs and motivations. 
       Offering an accessible explanation of the various roles 
       played by ethnicity, r 
650  0 Consumer behavior. 
650  0 Marketing. 
830  0 Basics marketing ;|v01. 
907    .b15630420|b10-06-15|c12-07-11 
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945    HF5415.32|b.N64 2009|g0|i37522005539788|j0|on|p0.00|q-|r-
       |s-|t0|u1|v0|w0|x0|y.i15681658|z05-23-13|llsf 
998    ccq|b12-07-11|cm|db|en|feng|gsz |h0