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Book Cover
Lang Matl
Author Beckwith, Harry, 1949-

Title Unthinking : the surprising forces behind what we buy / Harry Beckwith.

Imprint New York : Business Plus, c2013.


Location Call No. Status
 CCQ - Lusail Female Library  HF5415 .B43 2013    Available
 CCQ - Lusail Male Library  HF5415 .B43 2013    Available
Edition 1st international trade ed.
Description viii, 325 p. ; 19 cm.
Subject Marketing -- Psychological aspects.
Consumer behavior -- United States.
ISBN 0446574279 (pbk.)
9780446574273 (pbk.)