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Book Cover
Author Khanna, Tarun.

Title Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.

Imprint Boston, Mass. : Harvard Business Press, c2010.


Location Call No. Status
 CCQ - Lusail Female Library  HF1008    Available
 CCQ - Lusail Male Library  HF1008    Available
Description xii, 246 p. ; 24 cm.
Bibliography Includes bibliographical references (p. 217-230) and index.
Contents Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : compet
Subject Commerce.
International business enterprises.
Globalization -- Economic aspects.
Marketing -- Management.
Added Author Palepu, Krishna G., 1954-
Bullock, Richard J.
ISBN 9781422166956 (alk. paper)
1422166953 (alk. paper)