LEADER 00000    a2200265 a 4500 
001    1570063x 
003    OCoLC 
008    090819s2010    si a     b    001 0 eng   
020    9780470824498 (hbk.) 
020    0470824492 (hbk.) 
040    UKM|cUKM|dSINLB|dC#P|dBWX|dYDXCP|dBTCTA|dCCS|dTULIB 
049    |lkt 
050  4 HD69.B7|bT448 2010 
100 1  Temporal, Paul. 
245 10 Advanced brand management :|bmanaging brands in a changing
       world /|cPaul Temporal. 
250    2nd ed. 
260    Singapore ;|aHoboken, NJ :|bJohn Wiley & Sons (Asia),
       |c2010. 
300    xix, 350 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  The changing roles of brand management -- Building a brand
       strategy -- Positioning and brand management -- Brand 
       architecture -- Three great dilemmas: brand stretch, brand
       revitalization, and brand deletion -- Total communications
       for brand mana 
650  0 Brand name products|xManagement. 
907    .b1570063x|b10-06-15|c03-28-12 
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