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001    15559014 
005    20110407102209.0 
008    100817s2010    enka     b    001 0 eng   
010    2010935044 
020    9780199587407 
020    019958740X 
035    (OCoLC)ocn636906680 
040    UKM|cUKM|dYDXCP|dBWK|dLGG|dCDX|dDLC 
050 00 HF5415.1255|b.H65 2010 
100 1  Holt, Douglas B. 
245 10 Cultural strategy :|busing innovative ideologies to build 
       breakthrough brands /|cDouglas Holt and Douglas Cameron. 
260    Oxford :|bOxford University Press,|cc2010. 
300    xv, 387 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
650  0 Branding (Marketing) 
650  0 Marketing|xSocial aspects. 
650  0 Branding (Marketing)|vCase studies. 
700 1  Cameron, Douglas. 
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