Title |
What clients love : a field guide to growing your business / Harry Beckwith. |
|
Imprint |
New York : Warner Books, c2003. |
|
CCQ - Lusail Female Library
|
HF5415 |
Available |
Description |
xvii, 282 p. ; 20 cm. |
Bibliography |
Includes bibliographical references (p. 267-274) |
Summary |
"Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd |
Subject |
Marketing.
|
|
Advertising.
|
|
Brand name products.
|
|
Customer relations.
|
|
Success in business.
|
ISBN |
0446527556 |
|