Title |
Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager. |
|
Imprint |
[Irvine, Calif.] : Entrepreneur Press, 2009. |
|
CCQ - Lusail Female Library
|
HF5415 |
Available |
CCQ - Lusail Male Library
|
HF5415 |
Available |
Edition |
2nd ed. |
Description |
xxiii, 303 p. ; 24 cm. |
Note |
Includes index. |
Contents |
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantages and benefits -- Identity and branding -- Mar |
Subject |
Marketing.
|
|
Advertising.
|
Added Author |
Lautenslager, Al.
|
ISBN |
1599182661 (alk. paper) |
|
9781599182667 (alk. paper) |
|