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Book Cover
Lang Matl
Author Jeffery, Mark, 1965-

Title Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.

Imprint Hoboken, N.J. : John Wiley, c2010.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.2    Available
 CCQ - Lusail Male Library  HF5415.2    Available
Description xxi, 298 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing research.
Marketing -- Mathematical models.
Marketing -- Case studies.
ISBN 9780470504543 (cloth)
0470504544 (cloth)