LEADER 00000cam a2200301Ia 4500 
001    14861823 
003    OCoLC 
005    20100928170658.0 
008    091113s2010    sz a     b    000 0 eng   
020    9782940373727 
020    2940373728 (pbk) 
035    (OCoLC)470882873 
040    AU@|beng|cAU@|dBWX|dYDXCP|dOCLCQ|dYBM|dUKM|dCDX|dTHC 
049    THCM|lcb 
050  4 HF5415.13|b.R87 2010 
100 1  Russell, Edward. 
245 14 The fundamentals of marketing /|cEdward Russell. 
260    Lausanne :|bAVA Academia ;|aLa Vergne, TN :|bDistributed 
       in the USA & Canada by Ingram Publisher Services,|cc2010. 
300    191 p. :|bill. (chiefly col.) ;|c23 cm. 
490 1  AVA fundamentals 
504    Includes bibliographical references. 
650  0 Marketing|xManagement. 
650  0 Communication in marketing. 
830  0 AVA fundamentals. 
907    .b14861823|b10-06-15|c05-11-10 
945    HF5415.13|b.R87 2010|g0|i37522005539622|j0|on|p0.00|q-|r-
       |s-|t0|u1|v0|w0|x1|y.i14939204|z12-14-11|llsf 
945    HF5415.13|b.R87 2010|g0|i37522005539630|j0|on|p0.00|q-|r-
       |s-|t0|u1|v0|w0|x0|y.i15084450|z03-28-12|llsf 
998    (4)ccq|b09-28-10|cm|db|e-|feng|gsz |h4