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Book Cover
Lang Matl
Author Levinson, Jay Conrad.

Title Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager.

Imprint [Irvine, Calif.] : Entrepreneur Press, 2009.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415    Available
 CCQ - Lusail Male Library  HF5415    Available
Edition 2nd ed.
Description xxiii, 303 p. ; 24 cm.
Note Includes index.
Contents The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantages and benefits -- Identity and branding -- Mar
Subject Marketing.
Advertising.
Added Author Lautenslager, Al.
ISBN 1599182661 (alk. paper)
9781599182667 (alk. paper)