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Book Cover
Lang Matl
Author Dacko, Scott G.

Title The advanced dictionary of marketing [electronic resource] : putting theory to use / Scott G. Dacko.

Imprint Oxford ; New York : Oxford University Press, 2008.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5412    Available
Description 1 online resource (lviii, 601 p.)
Note Title from e-book title screen (viewed April 28, 2008).
Bibliography Includes bibliographical references.
Form Also available in print.
Subject Marketing -- Dictionaries.
Other Form: Original (DLC) 2007028402
ISBN 9786611154219
0199285993 (Cloth)
0199286000 (Paper)
0191536644 (electronic bk.)