LEADER 00000cam a2200397 a 4500 001 16291841 005 20130606103727.0 008 100618s2011 enka 000 0 eng 010 2010025183 020 9780749462246 035 (OCoLC)ocn643082153 040 DLC|cDLC|dYDX|dYDXCP|dLD4|dDLC 050 00 HF5415|b.R5418 2011 082 00 658.8|222 100 1 Richardson, Neil,|d1963 January 25- 245 10 Develop your marketing skills /|cNeil Richardson and Ruth Gosnay. 260 London ;|aPhiladelphia, PA :|bKogan Page,|cc2011. 300 vi, 168 p. :|bill. ;|c22 cm. 490 1 Creating success series 505 0 Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered. 650 0 Marketing. 650 0 Marketing|xManagement. 650 0 Strategic planning. 700 1 Gosnay, Ruth. 830 0 Creating success. 856 41 |3Table of contents only|uhttp://www.loc.gov/catdir/ enhancements/fy1114/2010025183-t.html 856 42 |3Contributor biographical information|uhttp://www.loc.gov /catdir/enhancements/fy1114/2010025183-b.html 856 42 |3Publisher description|uhttp://www.loc.gov/catdir/ enhancements/fy1114/2010025183-d.html
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